Media and Entertainment

Client Overview: Cloudpoint Technologies partnered with a leading Value-Added Services (VAS) provider in the media and entertainment industry. The client offers a diverse range of content including movies, comedy shows, kids’ programming, and religious content across Pay TV platforms in India.

Cloudpoint’s Task:

Our task was to enhance subscriber management and customer success functions to drive service penetration and optimize resource utilization.

Key Tasks:

1. Enhancing Service Penetration:

- Strategically increased the reach of the client’s VAS offerings across
  various Pay TV operators’ subscriber bases

2. Creating an Omnichannel Communication Strategy:

- Developed a seamless communication strategy to engage subscribers through multiple channels, ensuring consistent and effective interaction

3. Post-Resolution Follow-Up:

- Conducted thorough follow-ups with customers after resolving grievances to gather positive feedback and ensure ongoing satisfaction

Key Results:

a. Advanced Dashboards:

Implemented dashboards to monitor progress and track performance across different genres and Pay TV operators, providing valuable insights for strategic decision-making.

b. Increased Service Penetration:

Executed targeted campaigns that successfully enhanced the client’s service presence across multiple platforms, driving higher engagement and subscriber growth

c. Revenue Maximization:

Optimized resources and processes, leading to maximized revenue and improved overall service efficiency.

Conclusion:

Through strategic enhancements and a robust communication strategy, Cloudpoint Technologies significantly boosted service penetration and resource efficiency for the VAS service provider. Our commitment to customer success and operational excellence continues to deliver impactful results in the media and entertainment industry

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